Homegrown is a multi-venue music festival showcasing the talent of the best artists and musicians from Brighton. At a time when unsigned artists and small labels face a battle to survive and meaningful boycotts have seen cancellations of other festivals, Homegrown shines a light on the prodigious talent that despite everything, still prevails. For its second year, the one-day festival featured over 70 bands in 9 venues across the city and was a sold-out-success. We were enlisted for a second year to update our original brand identity - including logos, posters, social artwork, wristbands and merchandise - that centered on a logotype inspired by old postcards from the south coast of England and a bold, vibrant colour system that caught the eye on posters and social assets.